Achieving the Right Balance Between SEO and Readability

Many facets of everyday life require the act of balance. People, especially business owners, especially work very hard to balance their needs between work and personal lives. When our lives are too overrun with one thing in place of another, for example too much work and too little play, we find ourselves yearning for that which we lack. For more info about the best SEO company in Essex, follow the link. Because of this, balancing can be a delicate aspect of most things in life, particularly in our work. In business, it is absolutely essential that you find a way to equally leverage your customers' needs with your own.

When it comes to writing content for your business, search engine optimization and utilizing keywords properly is a very important part of increasing traffic and viewership to your website or blog. But you must keep in mind that the people reading your content are there to gain something of educational value. Your readers are human beings who will form opinions of what they are reading and will either leave your website wanting to come back or never see it again. That said, you must learn to balance your content with solid information that is easy to read and understand, but simultaneously dense enough in keywords for your search engine optimization. Follow the link for more information on local search marketing. Your desired result is to have content that pulls double duty: that it intrigues your audience and gets indexed by search engines whose algorithms are both complex and undergoing constant change.

As you begin to write your content, you must first pretend as though keywords are a complete non-issue, so that your writing is fully readable. This way, you will avoid the biggest and easiest mistake to make: keyword stuffing, when sentences contain too many instances of the same keywords, and the flow of the words sounds unnatural and forced. Such deliberate attempts at including hot keywords turns readers off and will send them searching elsewhere for information.

However, do not overcompensate for that mistake and allow your content to veer so off-topic that it lacks focus. Not using enough keywords is almost just as bad a problem, as search engines may not index you at all and leave you out of their results.

To start, you should decide on which keywords you do want found within your content. Write an eye-catching title that includes some important keywords. Then, write your article organically, letting the keywords fall to the wayside, which will make your writing very readable. After the article is written, scan back and analyze whether your keyword density falls around 1%, or about once every 100 words. If you see that your keyword density is quite a bit higher or lower than that 1%, go back and add or remove until you reach that desired percentage.

When you have finished, do not forget to read aloud what you've written. If your article reads awkwardly or unnaturally, revise it until it is acceptable. Do not forget that readability is a major component in keeping or losing your audience, so you must treat it as your top priority. Learn more about Essex search engine optimisation. Following these steps will help you keep your content appropriate and inviting and at the same time friendly to the search engines.